Save or Share this Report

For Infrastructure & Operations Professionals

Five Keys To SMB Telecom Service Marketing Success

August 30, 2007

Primary author headshot


Why Read This Report

Marketers and product managers at communications service providers are trying to attract small and medium-size businesses (SMBs) and unlock new revenue streams from this appealing market segment. It won't be easy. Marketing executives will need a granular segmentation of these firms that takes into account factors like size, industry, and communications technology spending habits. In addition, marketers must develop service bundles that clearly and simply address SMB requirements. A myriad of distribution channels including feet on the street, value-added resellers (VARs), outbound telemarketing, and online portals will also be needed to reach the widely dispersed SMB customers. Finally, providing excellent customer service and support is a key differentiator necessary to help SMBs understand how to leverage these communications solutions.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research