Trends Report

Five Key Truths About Wearables That Every Leader Should Know

Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

December 3rd, 2015
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
James McQuivey, PhD , Thomas Husson , Sucharita Kodali , Reineke Reitsma , Frank Gillett , Julie Ask , Ryan Trafton , Kara Hartig

Summary

Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a variety of paths. Forrester believes that wearables offer marketers a wide array of tools for creating deeper engagement with customers. In this report, we specify five foundational truths about the future of wearables that all CMOs need to know and tell CMOs how to take advantage of this disruptive technology revolution in their marketing efforts in 2016 and beyond. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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