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For CMO Professionals

Five Key Truths About Wearables That Every Leader Should Know

Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

December 3, 2015

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Why Read This Report

Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a variety of paths. Forrester believes that wearables offer marketers a wide array of tools for creating deeper engagement with customers. In this report, we specify five foundational truths about the future of wearables that all CMOs need to know and tell CMOs how to take advantage of this disruptive technology revolution in their marketing efforts in 2016 and beyond. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • There Are Five Things You Don't Know About How Wearables Will Grow
  • RECOMMENDATIONS

  • Focus On Micro Moments; Then Decide If Wearables Are The Right Fit
  • WHAT IT MEANS

  • Wearables Herald The Connected Stage Of The Age Of The Customer
  • Supplemental Material
  • Related Research Documents

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