Advanced Search

Save Or Share This Report

For Infrastructure & Operations Professionals

Focus Your IT Infrastructure And Operations On Customer Obsession, Not Just Cost Savings

July 26, 2011

Primary author headshot


Why Read This Report

In the age of the customer, only the customer-obsessed will survive. That's why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and operations (I&O) organization ready to participate? On one hand, business decision-makers already value technology's ability to support and serve customers much more highly than its ability to reduce costs. On the other hand, I&O leaders have a lot of work to do in reshaping the mindset and priorities of an organization that values availability and cost efficiency above all else. To get started, I&O leaders must expand their definition of "customer" far beyond the app dev team. From there, continue to "reboot" your people, process, and technology with cloud, desktop transformation, and industrialized operations to become a more customer-obsessed organization.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research