Focusing Your B2B Messaging On Customers' Outcomes Intensifies Engagement

Build Messaging That Gives Your Audience A Reason To Change
April 5th, 2018
With Contributors:
Matthew Camuso
Alexander Bullock
and Kara Hartig


B2B marketers struggle to make their messaging customer-centric and relevant. Forrester believes organizations should adopt a strategic messaging discipline to address this challenge. By building on Forrester's strategic messaging architecture (SMA), this

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