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Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

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December 10, 2018

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Why Read This Report

Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

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Table of Contents

  • More Than Half Of US Retail Sales Are Digitally Impacted In 2018
  • All Categories But Grocery Will Be Over 50% Digitally Impacted By 2023
  • Marketplaces: Key Influencers At Each Stage Of The Customer Journey
  • Supplemental Material
  • Related Research Documents

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