Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

ForecastView Document

December 10, 2018

Primary author headshot


Why Read This Report

Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Table of Contents

  • More Than Half Of US Retail Sales Are Digitally Impacted In 2018
  • All Categories But Grocery Will Be Over 50% Digitally Impacted By 2023
  • Marketplaces: Key Influencers At Each Stage Of The Customer Journey
  • Supplemental Material
  • Related Research Documents

Recommended Research