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For B2C Marketing Professionals

Forrester Analytics: Email Marketing Forecast, 2018 To 2023 (US)

ForecastView Document

December 27, 2018

Why Read This Report

Given the proliferation of novel digital marketing channels, decision makers need to understand how a mature channel like email fits into the marketing mix. This forecast provides guidance on how email marketing spending will evolve over the next five years and how that growth will be distributed across three vendor types and 12 industry verticals. We also include forecasts of email users and smartphone email users by age as well as email volume by age and commercial volume. The report contains historical data going back to 2005 and a five-year forecast.

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Table of Contents

  • The Email Marketing Spending Outlook Remains Healthy
  • Email Faces Some Headwinds
  • Targeting Email To The Right Segments Is Key
  • Supplemental Material
  • Related Research Documents

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