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Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

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June 4, 2018

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Why Read This Report

Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this forecast offers guidance on allocating ad budgets. For media and adtech companies, it is a handy tool for strategic planning. Specifically, it provides detail on how display spending — excluding social media — is segmented by media format, device, mobile platform, inventory source, pricing scheme, and industry vertical. For context, we also include offline ad spending by type.

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Table of Contents

  • Video Will Be The Primary Driver Of Online Display Advertising Growth
  • Banner Will Grow Sluggishly, But Spending Will Remain Sizable
  • In-App Will Dominate Mobile Display, But Mobile Web Will Persist
  • Supplemental Material
  • Related Research Documents

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