Forecast Report

Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

ForecastView Document

October 15th, 2018
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
Michelle Beeson, null
Michelle Beeson

Summary

Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.

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