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Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

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October 15, 2018 | Updated October 24, 2018

Why Read This Brief

Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.

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