Forecast Report

Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

ForecastView Document

July 31st, 2018
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst

Summary

Online retail sales will grow at an average of 11.5% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2023, 21% of non-grocery retail sales will be online, up from 13% in 2017. Although grocery will be one of the fastest-growing online retail categories, just 4.6% of grocery sales will occur online in 2023. This forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

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