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Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

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May 9, 2019

Why Read This Report

Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising budgets. However, the medium now faces tough questions about the societal costs it extracts. This report evaluates how marketers' ad spending on social media will evolve in light of this increased scrutiny. It also for the first time quantifies and explores the impact of video ads within social media.

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Table of Contents

  • Marketers Are Poised To Spend More On Social Ads
  • Social Ad Spending Will Increasingly Focus On Video
  • Bright Spots Throughout The Ecosystem Will Support Social Spending
  • Simmering Threats Will Undermine Social Media's Long-Term Growth
  • Supplemental Material
  • Related Research Documents

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