Save or Share this Report

For B2C Marketing Professionals

Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

May 9, 2019

Why Read This Report

Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising budgets. However, the medium now faces tough questions about the societal costs it extracts. This report evaluates how marketers' ad spending on social media will evolve in light of this increased scrutiny. It also for the first time quantifies and explores the impact of video ads within social media.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Table of Contents

  • Marketers Are Poised To Spend More On Social Ads
  • Social Ad Spending Will Increasingly Focus On Video
  • Bright Spots Throughout The Ecosystem Will Support Social Spending
  • Simmering Threats Will Undermine Social Media's Long-Term Growth
  • Supplemental Material
  • Related Research Documents

Recommended Research