Forecast Report

Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

May 9th, 2019
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Brandon Verblow, null
Brandon Verblow
With contributors:
Reineke Reitsma , Sanjeev Kumar

Summary

Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising budgets. However, the medium now faces tough questions about the societal costs it extracts. This report evaluates how marketers' ad spending on social media will evolve in light of this increased scrutiny. It also for the first time quantifies and explores the impact of video ads within social media.

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