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Forrester Analytics: Store Scenario Planner, 2019 To 2025 (US)

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November 8, 2019

Why Read This Brief

Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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