Forecast Report

Forrester Analytics: Store Scenario Planner, 2019 To 2025 (US)

ForecastView Document

November 8th, 2019
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
With contributors:
Fiona Swerdlow , Sucharita Kodali , George Lawrie , Reineke Reitsma , Sanjeev Kumar , Nicole Lesperance

Summary

Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.

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