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Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

August 6, 2018

Why Read This Report

Consumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance on how to allocate video ad budgets in this changing environment. For media companies, it is an essential tool for understanding competitive positioning and for strategy planning. It provides detail on video users across 14 categories, online versus offline video time spent, and the segmentation of video ad spending across TV, display video, and social video.

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Table of Contents

  • The Video Universe Is Expanding
  • Video Advertising Spending Is Growing Due To Online Video
  • Recommendations

  • Marketers Should Continue To Diversify Their Video Ad Budgets
  • TV Networks And Distributors Must Enhance Their Offerings
  • Supplemental Material
  • Related Research Documents

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