Forecast Report

Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

ForecastView Document

December 14th, 2017
Jennifer Adams, Manager, Principal Consultant
Jennifer Adams Manager, Principal Consultant
Susan Bidel, null
Susan Bidel
With contributor:
Sanjeev Kumar

Summary

Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 21.6% compound annual growth rate (CAGR) over the 2017-to-2022 period. This forecast focuses on DMPs that support the programmatic advertising ecosystem; vendors include Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). The forecast breaks out US DMP growth by deployment model, enterprise/midmarket, and 10 industry segments.

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