Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

ForecastView Spreadsheet

May 4, 2017

Primary author headshot

Authors

Why Read This Report

With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence (previously termed web influence) on retail sales to understand the total digital impact (online sales plus digitally influenced offline sales) on retail sales. Digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2016 to 2021 to reach €758 billion, accounting for 38% of total retail sales in EU-7. Due to the increasing use of mobile both in-store and outside for research, we have included mobile influence in this forecast for the first time. We expect mobile-influenced retail sales to grow at a CAGR of 15.2% from 2016 to 2021. This report breaks down digital-influenced sales by retail category using the same 22 categories as the Western European online retail sales forecast.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research