Skip to main content

Save or Share this Report

For Customer Insights Professionals

Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

ForecastView Document

November 14, 2017

Primary author headshot

Authors

Why Read This Report

Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the internet to influence 41% of in-store sales during customers' purchase journey. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Fifty-One Percent Of US Retail Sales Are Digitally Impacted In 2017
  • All Categories But Grocery Will Be Over 50% Digitally Impacted By 2022
  • Amazon Is A Key Influencer At Each Stage Of The Customer Journey
  • Total Retail Spending Revision
  • Video Games Spending Revision
  • Supplemental Material
  • Related Research Documents

Recommended Research