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Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

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November 14, 2017

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Why Read This Report

Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the internet to influence 41% of in-store sales during customers' purchase journey. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences.

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Table of Contents

  • Fifty-One Percent Of US Retail Sales Are Digitally Impacted In 2017
  • All Categories But Grocery Will Be Over 50% Digitally Impacted By 2022
  • Amazon Is A Key Influencer At Each Stage Of The Customer Journey
  • Total Retail Spending Revision
  • Video Games Spending Revision
  • Supplemental Material
  • Related Research Documents