Save or Share this Report

For Customer Insights Professionals

Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

ForecastView Spreadsheet

June 28, 2016


Why Read This Report

The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The smartphone subscriber market will grow at a five-year compound annual growth rate (CAGR) of 7.9% from 2016 to 2021. Despite the continued popularity of tablets in Western Europe and North America, tablet shipments declined by more than 10% globally in 2015. Tablet devices are lasting longer than we first thought, as unlike with smartphones, mobile operators tend not to subsidize the price and thus don’t create device upgrade opportunities. Our forecast details the global mobile, smartphone, and tablet installed base, as well as subscriber data. It includes data on business-owned smartphone subscribers and subscribers by operating system (2011 to 2014 only), as well as age and income ownership demographics. It includes historical data going back to 2009 plus a five-year forecast.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research