Why Read This Report
Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the convenience, selection, and value. This 2017 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.