Forecast Report

Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

ForecastView Document

October 6th, 2017
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst

Summary

European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than offline sales, despite a slowdown in the UK economy. Black Friday sales will continue to be driven by marketplaces and sales events that extend throughout the holiday season, with an increase in click-and-collect services to allow retailers to better manage logistics and fulfilment costs.

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