Forecast Report

Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

ForecastView Spreadsheet

February 8th, 2017
Satish Meena, null
Satish Meena
With contributors:
Vikram Sehgal , Sanjeev Kumar

Summary

Asia Pacific is the largest region for online retails sales containing both the largest and the fastest growing market (China and India respectively). China is the biggest market and accounts for nearly 80% of Asia Pacific online retail sales; we expect it to become the first market to reach $1 trillion in online retail sales in 2020. We expect around one fifth of total retail sales should come from online channel by 2021 in Asia Pacific. Smartphone is the key driver of online retail in Asia Pacific and we expect 79% of online retail sales to come via smartphones by 2021. This forecast details online and offline growth across 11 product categories and five markets. It also reveals the mobile-versus-desktop breakdown and provides historical data going back to 2009.

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