Summary
Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect around one-fifth of total retail sales will take place online by 2021 in Asia Pacific. Smartphones are the key driver of online retail in Asia Pacific, with 78% of online retail sales coming from mobile by 2021. The related forecast details online and offline growth across 11 product categories and five markets. It also reveals the breakdown of mobile versus desktop commerce and provides historical data going back to 2009.
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