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For B2C Marketing Professionals

Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

ForecastView Document

January 3, 2018

Why Read This Report

With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in US search users, volume, and spending across PCs, tablets, and mobile phones as well as spending across 12 industry verticals.

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Table of Contents

  • Search Continues To Grow Steadily
  • Mobile Phones Will Drive Incremental Search Spending
  • PC Decline Is A Near-Term Drag
  • Tablet Is The Smallest Device Category But Is Worthy Of Attention
  • Google's Dominance Is Peerless But Slowly Eroding
  • Supplemental Material
  • Related Research Documents

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