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Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (Global)

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August 22, 2017

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Why Read This Report

In 2016, social ad revenue globally exceeded the combined ad revenue of Disney, Comcast, Fox, and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise to ensure that their strategies are aligned with the changing landscape. This forecast can help. It includes data on social ad spending across the US, Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, China, India, Japan, South Korea, and Australia on a per-user basis and by device type. For competitive context, we also provide historical data for key social media companies.

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Table of Contents

  • Social Growth Was A Positive Surprise And Will Remain Robust
  • Several Factors Support This Robust Growth Outlook
  • Mitigating Factors Temper Our Expectations, However
  • Mobile's Rule Will Expand But Will Leave Room For Mild PC Growth
  • Side Note: Several Forecast Enhancements Are Worth Highlighting
  • New Forecast Data Will Offer More Detailed Insights
  • Supplemental Material
  • Related Research Documents

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