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Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

ForecastView Document

August 22, 2017

Why Read This Report

In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that their strategies are aligned with the changing landscape. This forecast can help. It includes data on US social ad spending on a per-user basis, by device type, and by 11 industry verticals. For competitive context, we also provide historical data for key social media companies.

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Table of Contents

  • Social Ad Spending Continues To Grow Robustly
  • Several Factors Support This Robust Growth Outlook
  • Mitigating Factors Temper Our Expectations, However
  • Mobile's Rule Will Expand But Will Leave Room For Mild PC Growth
  • Computers And Consumer Electronics' Share Of Social Will Grow
  • New Forecast Data Will Offer More Detailed Insights
  • Supplemental Material
  • Related Research Documents

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