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For B2B Marketing Professionals

Forrester Infographic: ABM Maturity Corresponds To Better Revenue Results

September 9, 2019


Why Read This Report

Account-based marketing (ABM) is becoming the way marketing gets done. Forrester predicts that by 2025, the term "ABM" will disappear as account-centric becomes the way most B2B organizations identify, plan, manage, and measure buying and post-sale motions. To assess progress toward this eventuality, we surveyed 120 B2B marketers about their current ABM practices and results as well as their future ABM resource and investment plans. This infographic illustrates our survey results to help B2B marketers better plan and execute their ABM efforts.

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