Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks

December 28, 2020

Authors

Why Read This Report

Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the possible approaches that could improve customer loyalty and retention. During the first phase of the COVID-19 lockdown, Forrester surveyed 3,666 online adults in metropolitan China to understand what they expect from banks. Chinese banks should learn about their customers and take action to prevent customer churn before it happens.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Recommended Research