Trends Report

Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content

February 13th, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Caroline Robertson , April Henderson , Katie Hampton , Miriam ElKorchi , Kara Hartig

Summary

Forrester surveyed purchase decision-makers and found that they are dissatisfied with most of the content that marketers make available. As an increasingly influential buyer segment, Millennials express widespread disappointment about the content that marketing and sales put in front of them. Irrelevant content can alienate these buyers and put significant revenue at risk. B2B marketers should use this infographic to understand how to ensure that their content better engages Millennial buyers.

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