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For B2B Marketing Professionals

Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content

February 13, 2020

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Why Read This Report

Forrester surveyed purchase decision makers and found their dissatisfaction with most content marketers make available continues unabated. As an increasingly influential buyer segment, Millennials express widespread disappointment about the content marketing and sales puts in front of them. Irrelevant content can alienate these buyers and put significant revenue at risk. B2B marketers should use this infographic to understand how to make their content better engage Millennial buyers.

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