Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content

February 13, 2020

Primary author headshot


Why Read This Report

Forrester surveyed purchase decision makers and found their dissatisfaction with most content marketers make available continues unabated. As an increasingly influential buyer segment, Millennials express widespread disappointment about the content marketing and sales puts in front of them. Irrelevant content can alienate these buyers and put significant revenue at risk. B2B marketers should use this infographic to understand how to make their content better engage Millennial buyers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research