Trends Report

Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

February 26th, 2020
Arielle Trzcinski, Principal Analyst
Arielle Trzcinski Principal Analyst
Annalise Clayton, null
Annalise Clayton
With contributors:
Elizabeth Velasquez , Daniel Hong , Katie Hampton , Paul-Julien Giraud , Peter Harrison

Summary

Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver, which results in poor customer engagement, acquisition, and retention. Healthcare leaders should use this Forrester infographic to understand how healthcare consumers currently engage, how they want to engage, and what building blocks to use to create a successful digital front door strategy.

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