Trends Report

Forrester Infographic: The 3D Connected Consumer In China

Create A Portfolio Of Experiences That Maps To How Your Customers Connect

October 1st, 2019
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Julie Ask , Nancy Lin , Bill Nagel

Summary

Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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