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For eBusiness & Channel Strategy Professionals

Forrester Infographic: The State Of Anticipatory Experiences In 2020

Smart Brands Will Anticipate Moments To Drive Customer Outcomes

December 7, 2020

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Why Read This Report

Today's digital experiences place too much cognitive load on consumers. Consumers seek convenience through right-sized, right-timed, and contextual experiences. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating their needs. This infographic describes where firms are in this journey today.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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