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For B2C Marketing Professionals

Forrester Infographic: US Consumer Attitudes Toward Loyalty Programs

Landscape: The Customer Loyalty Playbook

December 4, 2020

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This is the Landscape report in The Customer Loyalty Playbook For 2021.

Why Read This Report

While earning customer loyalty is more critical than ever, it's also increasingly difficult to stand out from a packed loyalty program crowd. B2C marketers must understand how consumers perceive loyalty programs in order to improve them and deliver more value to loyal customers.

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