Trends Report

Forrester Infographic: US Consumer Attitudes Toward Loyalty Programs

February 4th, 2022
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Christine Turley

Summary

Loyalty programs multiplied during the pandemic, which threatened their novelty for consumers. In order to deliver value and keep customers engaged, B2C marketers must understand consumers' changing attitudes and their perception of loyalty programs.

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