Save or Share this Report

For B2C Marketing Professionals

Forrester Infographic: US Consumers Vary In How They Interact With Brands On Social Media

December 11, 2019

Primary author headshot


Why Read This Report

Social networks and messaging apps are not a zero-sum game; users have multiple accounts and use different apps for different purposes. Understanding how US users' demographics and behaviors vary by each social network and messaging app helps marketers tailor reach. Even more important is understanding how your US customers' willingness to interact with your brand varies so that once you reach them, your engagement is welcome — and effective.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($1100 USD).


Recommended Research