Trends Report

Forrester Infographic: US Consumers Vary In How They Interact With Brands On Social Media

December 11th, 2019
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Social networks and messaging apps are not a zero-sum game; users have multiple accounts and use different apps for different purposes. Understanding how US users' demographics and behaviors vary by each social network and messaging app helps marketers tailor reach. Even more important is understanding how your US customers' willingness to interact with your brand varies so that once you reach them, your engagement is welcome — and effective.

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