Trends Report

Forrester Infographic: Use RTIM To Personalize Customer Experiences

May 28th, 2021
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

Marketing campaigns often fail because they misalign product sales with customer experience (CX) expectations. Real-time interaction management (RTIM) enables B2C marketers to reboot channel-centric campaigns and deliver value in the moments that matter most to their customers. This Forrester infographic uses survey data from global RTIM customer references to provide best-practice advice on marketing and CX alignment.

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