Save or Share this Report

For B2C Marketing Professionals

Forrester Readiness Index: Digital Marketing, 2016

ForecastView Spreadsheet

August 2, 2016

Primary author headshot


Why Read This Report

The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the curation, analysis, and synthesis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Using these variables, we create two topline outputs: 1) a composite index that ranks the 55 countries’ overall digital marketing readiness and 2) a matrix that plots each country in terms of its current digital marketing environment and future digital marketing opportunity. For more in-depth analysis, we also include an interactive Excel-based tool that allows for targeted country-level comparisons across all 23 variables. The FRI provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining which countries to prioritize and why.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research