Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

ForecastView Spreadsheet

October 8, 2014

Primary author headshot


Why Read This Report

In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As Android captured 66% of the smartphone market and 53% of the tablet market in the EU-7 in 2013, the majority of these downloads will come from Android devices. Driven predominantly by smartphone and tablet growth, mobile revenues will double to reach €10.5 billion by 2019, up from €5.1 billion in 2014. Some 80% of smartphone and tablet users are using mobile apps at least monthly on their devices. But despite the growth in app downloads, consumers use less than 10% of the apps they download on a daily basis. And despite the rapid growth of tablet adoption in the EU-7, more than 60% of the devices used to access maps, music, weather, and social networking apps will still be smartphones by 2019.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research