Forecast Report

Forrester Research Online Display Advertising Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

ForecastView Spreadsheet Q4 2014 Update

January 26th, 2015
Carmine Lengua, Jr., null
Carmine Lengua, Jr.

Summary

Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe online display advertising forecast folds in updated data sources, including the latest Consumer Technographics® survey data, Internet traffic projections, and revised tablet sales/installed base data. The total display market is now forecasted to exceed €13 billion by 2019 at a five-year compound annual growth rate (CAGR) of 12%. This 2019 projection represents an increase of 9% over our prior forecast, with individual country increases ranging from 4.5% to 12%. Video is now expected to be the predominant channel before the end of the forecast period, on its way to capturing nearly half of display spending in Western Europe in 2019.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.