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Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

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January 25, 2016

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We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3% over the next five years. China is the biggest market and accounts for 80% of Asia Pacific online retail sales; we expect it to become the first market to reach $1 trillion in online retail sales in 2019. Smartphone penetration and investment by venture capital firms in China and India are powering online retail sales: Online retail sales via mobile account for 46% of total Asia Pacific online retail sales in 2015, and we expect them to reach 69% of total online retail sales by 2020. Apparel and accessories is the largest category and accounts for more than 20% of online retail sales in Asia Pacific; consumer electronics follow. This forecast details online and offline growth across 11 product categories and five markets. It also reveals the mobile-versus-desktop breakdown and provides historical data going back to 2009.

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