Forecast Report

Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

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January 7th, 2016
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst

Summary

The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data. Music, video, books, and computers will see the slowest online growth over the next five years. The fastest online category growth will come from toys, sports equipment, jewelry, and grocery. The most popular categories bought online will continue to be books and clothing, with grocery remaining the second largest category in overall online spend behind clothing. The forecast details online and offline growth across 22 product categories and 17 markets, with historical data going back to 2002, and it calculates the share of online retail sales for each product category.

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