Forecast Report

Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

ForecastView Spreadsheet Q4 2014 Update

January 26th, 2015
Carmine Lengua, Jr., null
Carmine Lengua, Jr.

Summary

Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe search engine marketing forecast folds in updated data sources and expands our consideration of search advertising beyond the traditional providers of Google, Yahoo, and Bing. The total search market is now forecasted to reach €26 billion in Western Europe in 2019, bringing our projections back in line with 2013 figures. This revised forecast represents a 5% decrease versus our prior forecast, with a five-year compound annual growth rate (CAGR) of 12.9% (versus 13.8% in the prior forecast).

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.