Save or Share this Report

For B2C Marketing Professionals

Forrester Research Social Media Forecast, 2015 To 2020 (Asia Pacific)

ForecastView Spreadsheet

June 24, 2015

Authors

Why Read This Report

Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast — Australia, China, India, Japan, and South Korea — is expected to reach $6.7 billion by 2020, up from $2.8 billion in 2015, growing at a five-year compound annual growth rate (CAGR) of 19.3%. This represents a nearly tenfold increase from 2010, when total social media advertising spending in these countries was just $681 million. This report estimates the number of social media users and total social media spending for the five Asia Pacific countries. It also provides an estimate of the number of users accessing social sites through mobile devices and the advertising spend over mobile devices targeting those users. The report provides historical data going back to 2010 and a five-year forecast.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research