Report

Forrester Ad Technology (Data Management Platforms) Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet
April 12th, 2016

Summary

Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 43% compound annual growth rate (CAGR) from 2015 to

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