Forecast Report

Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

ForecastView Document

October 15th, 2018
Susan Wu, Dir, ForecastView
Susan Wu Dir, ForecastView
With contributors:
Fiona Swerdlow , Carl Finkbeiner , Sanjeev Kumar

Summary

Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.