Forecast Report

Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

August 6th, 2018
Brandon Verblow, null
Brandon Verblow
With contributors:
Jim Nail , Reineke Reitsma , Sanjeev Kumar


Consumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance on how to allocate video ad budgets in this changing environment. For media companies, it is an essential tool for understanding competitive positioning and for strategy planning. It provides detail on video users across 14 categories, online versus offline video time spent, and the segmentation of video ad spending across TV, display video, and social video.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.