Report

Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

ForecastView Document
March 30th, 2017
With Contributors:
Susan Bidel

Summary

Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast report quantifies these problems and shows how we expect them to evolve over the next five years. We estimate the digital ad

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