Forecast Report

Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

ForecastView Document

March 30th, 2017
Brandon Verblow, null
Brandon Verblow
With contributors:
Vikram Sehgal , Susan Bidel , Sanjeev Kumar


Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast report quantifies these problems and shows how we expect them to evolve over the next five years. We estimate the digital ad dollars lost on US desktop/laptop ads, segmented by display and video formats and by direct and programmatic inventory types. Both ad buyers and sellers should read this report to better understand the risks of ad fraud and non-viewability and how mitigating them can generate value.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.