Report

Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

ForecastView Spreadsheet
September 15th, 2016
With Contributors:

Summary

Retailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By 2021, online research will affect more sales than offline

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