Data Overview Report

Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

Benchmarks: The Insights-Driven Business Playbook

James McCormick
 and  three contributors
Feb 11, 2021

Summary

Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. In the insights-driven playbook, we identify what insights-driven businesses are, how they are different, and why they succeed. This infographic uses data from the Forrester Analytics Business Technographics® Data And Analytics Survey, 2020, to provide CIOs with a benchmark of insights maturity that they can compare their businesses against.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).