Report

Forrester Infographic: B2B Budgets Bank On Programs And Tech

May 2nd, 2019
With
Jacob Basseches
and Kara Hartig

Summary

Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away from headcount and toward program and technology investme

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