Report

Forrester Infographic: RTIM Empowers Marketing’s CX Ambitions

Invest In Real-Time Interaction Management (RTIM) To Accelerate Marketing And CX Alignment
September 11th, 2019
With Contributors:
Miriam Oesterreich
and Christine Turley

Summary

Today's empowered customers expect consistent, relevant experiences in their moments of need. Real-time interaction management (RTIM) provides the critical marketing technology (martech) capabilities that B2C marketers need to align marketing with rising

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