Trends Report

Forrester Infographic: The State Of Digital Transformation In Financial Services, 2020

February 18th, 2020
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
Luis Deya, null
Luis Deya
With contributors:
Stephen Powers , Corrado Loreto , Sam Bartlett

Summary

Financial services firms are still struggling to create and execute a coherent digital transformation strategy. Customer experience and revenue growth remain the top drivers for transformation, yet technology leaders in charge of transformation are prioritizing tech and process investments over sales or marketing. They also underestimate organizational and cultural challenges to digital transformation. To achieve business objectives, financial services firms will need to flex their org structures and develop new skills — not only build a better tech foundation.

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