Report

Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

ForecastView Spreadsheet
September 16th, 2015

Summary

Web influence is the degree to which the Internet influences offline retail sales. This forecast highlights the effects of retailers’ cross-channel selling efforts. By 2020, we expect 42% of in-store sales to be influenced by the Internet during the custo

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